PMU Best-Sellers 2025
As 2025 comes to a close, it's time to spotlight the Permanent Makeup products that artists can’t get enough of. From precision cartridges and pigments to high-performance machines and trusted aftercare, we wanted to share the PMU essentials that have secured their place as this year’s bestsellers.
Brands like Hanafy, Defenderr, Mara Pro, and FACE continue to dominate kits worldwide, setting the standard for quality, innovation, and flawless results. Whether you're perfecting brows, lips, or eyeliner, these are the products that PMU professionals are choosing again and again in 2025.
Top Needle Cartridges Artists Loved in 2025
Crafted with ultra-sharp needles that create minimal trauma to the skin, ensuring gentler procedures and faster healing. Designed for artists who demand total precision and confidence, these cartridges deliver unmatched control for flawless results. Having dominated the industry this year and in previous years, Defenderr has become a firm favourite among professionals worldwide.
Already making waves in the UK, Hanafy needles have gained popularity among artists who value reliability and consistent performance. Perfectly paired with Hanafy’s pigments, they’re poised to remain a staple in kits well into 2026.
Designed by renowned PMU artist Tina Davies, these cartridges are crafted with professionals in mind. Their innovative no-drip tip technology stops pigment from pooling, ensuring clear visibility of ink flow during every procedure. With the added finger ledge design, artists can work with greater comfort and precision for longer sessions.
Pico cartridges are engineered for steady performance, reducing vibration to minimise skin trauma while maintaining smooth, consistent pigment flow. Their slim profile offers a more comfortable grip, making them easier to handle throughout procedures.
Shop our most popular cartridges of 2025 today!
Best-Selling PMU Pigments of 2025
Launched in 2024 at the Hanafy X ID Liner Event, the Hyperrealism range, created in collaboration with @limitlesspmu, quickly soared in popularity and continues to be a go-to pigment set for artists across the UK and the rest of the world.
This set features four smooth, elegant shades that transition from light to dark, allowing artists to create natural depth and achieve hyper-realistic brows. Formulated for layering and building both tone and texture, these pigments deliver stunning results across all Fitzpatrick skin types, making them a versatile must-have for any PMU kit.
Whether it’s a classic nude or a soft rosy pink, most clients have their favourite go-to shade. The Mara Pro Nude Collection makes selecting the perfect pigment effortless. This set features four gorgeous shades inspired by today’s most popular lip products. With tones ranging from nude and mauve to pink and terracotta, these pigments complement every Fitzpatrick skin type, helping artists match clients’ favourite lip colours flawlessly.
Rose N2 & Soft Beige N9 from Hanafy have been long standing favourites among Permanent Makeup artists worldwide.
What makes it so special? By adjusting the pigment ratios, this mix can create an endless spectrum of nude-to-rosy tones. Every artist creates a completely unique shade, and we’re obsessed with all the variations we see.
It’s this versatility, consistency, and ability to produce stunning, natural-looking results that has cemented Soft Beige & Rose as the most-loved and iconic pigment duo in the PMU industry.
A perfect example of this iconic pairing in action - Rose N2 and Soft Beige N9 seamlessly blended by our pro team artist, @hanakellydelineate.
Face Brow pigments specifically shades Sandy, Cinnamon, Mocco, Espresso, and Hazel continue to be a top choice for flawless, natural-looking brows.
@mccaullieporterpmu crafted these stunning Combination Brows with Hazel & Mocco - blending soft hairstrokes with gentle shading for the ultimate dream brow!
Explore our top PMU pigments of 2025 here!
Best PMU Machines of 2025
The Onyx Air is a top choice for beginner and intermediate artists. An upgraded version of the Onyx, it offers wireless convenience, ergonomic design, and high precision, making it lightweight, portable, and perfect for detailed work.
Built for advanced PMU artists seeking power, precision, and ultimate control. Its ergonomic, anti-slip design ensures comfort during long sessions, while the next-generation processor delivers flawless performance. The responsive LED display makes adjustments effortless, and its high-capacity battery keeps you going without interruption - perfect for artists ready to upgrade their toolkit!
Upgrade your toolkit with the PMU machines artists can’t stop using in 2025!
Most-Loved PMU Aftercare & Accessories
The Holy Grail of Mapping, the Hanafy Mapping String, is smudge-resistant, highly pigmented, and pre-inked - it's an absolute must-have! Perfect for not only brows but lips too!
The Skin Calming Pigment Cleanser is an absolute must-have for every PMU kit. It gently removes excess pigment, soothes the skin, and reduces redness, leaving the area clean and refreshed. Artists rave about its delicate formula and fresh, fruity apple scent, making post-treatment care effortless and enjoyable.
Hustle Butter is a vegan, all-natural lubricant that’s perfect for prepping skin before and during PMU treatments, and it also works as a soothing aftercare balm. Made from mango, coconut, papaya, and shea butters, it promotes healing, reduces swelling, minimises redness, and won’t interfere with pre-drawing or tattoo stencils - making it a safe, natural alternative to petroleum-based products that artists and clients love.
Stock up on your favourite aftercare & accessories here!
And that’s our roundup of the PMU best sellers of 2025 - the products that artists everywhere are reaching for to deliver beautiful, lasting results. From pigments and needles to machines and aftercare, these essentials have proven their place in every kit. Ready to upgrade your setup? Shop our best sellers today and see why they’ve become the go-to favourites in permanent makeup!