The Hanafy X ID Liner Event - The Inside Scoop!

1 iconic London landmark venue, 2 industry giants, 60 incredible PMU Artists & Guests and 8 world-renowned Speakers all came came together for the Hanafy x ID Liner Event - and it was a HUGE success! 

Firstly, we want to say a HUGE thank you to every single person that came to the ⁠event, you made the day one to remember! We hope you all gained new skills, knowledge and most importantly, made lots of new industry friends! Thank you also to our incredible speakers and demonstrators, Olga Hanafy, Miriam Beganova, Jasmine Deibelius, Stefanie Toms, Kristina Melnicenco, Ekaterina Tretyakova and Tarryn Vice for sharing your knowledge and love for both ID Liner and Hanafy.

    

⁠We also want to thank our amazing partners Hanafy and the incredible founders of this global brand Mohamed & Olga Hanafy for flying over to London and for trusting us to represent your brand here in the UK! ⁠

A special thanks to our fabulous host Mark Byron and the whole ID Liner team for making the day a reality - it was a labour of love and we are so proud of how successful the day was. 

     

For those of you that didn't manage to get a ticket (as this event was a sell-out!), we’re here to give you the inside scoop on what went down!

   

Kicking things off with a warm welcome our guests arrived and made their way up to the 39th floor to the iconic Searcys at the Gherkin to soak up some of the best views London has to offer - and this was just the beginning of an unforgettable day!

     

At our networking brunch, our beautiful guests got the chance to meet new friends and catch up with their industry besties! Tracie Giles and Mohamed Hanafy welcomed our guests and invited them to head to the very TOP floor of the Gherkin for the presentations to start!

    

• Our presentations started with an introduction to the brand by none other than Hanafy's Founder - Olga Hanafy! Olga walked us through the vision behind the brand and all of Hanafy’s cutting-edge products!

• Next up, Miriam Beganova and Tracie Giles took to the stage for an amazing talk on how to use Hanafy for Hyperrealism Brows and  Miriam shared her knowledge and tips for her pioneering technique! ! PLUS she also revealed her latest pigment line in collaboration with Hanafy - her Hyperrealism Brow Pigments! 

• Then came the much-anticipated panel discussion on how to elevate your game using Hanafy Pigments, with industry leaders, Jasmine Diebelius, Stefanie Toms, Kristina Melnicenco, Miriam Beganova & Tracie Giles! This was the perfect opportunity for Artists to discover how they can push the boundaries of their work using Hanafy products - and LOTS of notes were taken!

• To round off the morning of presentations, Tarryn Vice - a Permanent Makeup Artist, trainer and expert Pigmentologist hosted a deep dive into pigmentology, explaining the science behind Hanafy pigments. This helped the Artist's attending gain a true understanding of the tools they work with to ultimately improve their Permanent Makeup results!

   

After a delicious lunch, the day continued with an exhibition style which included live demonstrations, more presentations and of course more networking!

   

Olga Hanafy founded Hanafy in 2016, and has spent over 15 years devoted to the industry - 12 of those spent studying Permanent Makeup coloristics. She took to the stage for her presentation on coloristics, where she shared tips for achieving perfect colour combinations. 

   

The demo sessions started with Jasmine Diebelius, Ekaterina Tretyakova and Miriam Beganova showcasing their advanced techniques. Their sessions gave Artists practical insights into how to master the art of Hyperrealism Brows, Lip Blush and Eyeliner!

   

The second demonstration sessions included Kristina Melnicenco, Stefanie Toms and Ekaterina Tretyakova sharing their signature techniques. Kristina showcased her  signature Lush Lips technique, Ekaterina was on Powder Brows and Stefanie demonstrated her beautiful Shaded Eyeliner.

After an action-packed day the guests sat down to receive their certificates along with their goody bags. Mohamed took to the stage to announce the winner of a brand new iPhone, PLUS he gifted some lucky winners the most adorable Hanafy PMU supply cases!

      

Of course, the day wouldn’t have been complete without a party! Guests took a short walk over to The Alchemist Cocktail Bar where drinks flowed, mingling continued and plenty of fun took place. It was the perfect chance for Artists to continue networking in a relaxed setting—and to celebrate the future of Permanent Makeup in a gorgeous venue with industry friends!

       

    

It was an incredible day, and one we won't forget for a long time! Thanks again to all that came, and we'll see you again soon!  Love Team ID Liner xx